Xreal, Google’s smartglasses partner, thinks it has finally mastered this notoriously tricky industry

Xreal, a partner of Google, is making strides in the challenging smart glasses industry with its new Project Aura, which features OLED displays and a tethered mini-computer. The company believes it has reached a turning point, as advancements in form factor and software could finally make smart glasses appealing to consumers and professionals alike. Currently available only for developers, Xreal plans to launch Aura commercially later this year while also working towards profitability and an IPO before 2026 ends.