Polymarket reportedly paid creators to post deceptive videos about fake bets
Polymarket has been implicated in a deceptive marketing scheme where it paid online creators to produce videos that falsely depicted lucrative bets on its prediction market. An investigation by the Wall Street Journal revealed that creators filmed content on nearly identical replicas of the Polymarket website, showcasing trades and winnings that were fabricated. The company employed a marketing contractor to amplify these videos across social media, while instructing creators to initially refrain from disclosing their paid partnership. Following inquiries from journalists, some creators began adding 'partner' tags to their bios.
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