What does Trace include?

Trace gives you trending topics grouped from many sources, each with an AI summary, key points, and a timeline.

How much does Trace cost?

Trace Pro is $2.99/month in the US (was $4.99/month; pricing varies by region, e.g. ₹19/month in India). You can cancel anytime from your profile.

How does personalization work?

You choose the topics you care about. Trace uses those inputs to prioritize and summarize the stories in your daily feed.

Comparison Guide

Trace vs Flipboard: beautiful magazine or fast briefing?

Flipboard turns news into a beautiful magazine-like experience. Trace turns news into a fast daily brief. Different aesthetics, different speeds.

Flipboard is a visual delight — curated magazines, beautiful layouts, and a tactile reading experience. Trace strips away the design and focuses on one thing: helping you know what happened in tech today as fast as possible.

Trace vs Flipboard

Comparison

Trace

Alternative

Reading experience

Text-first briefs optimized for speed

Magazine-style layouts optimized for visual appeal

Content model

Grouped stories with AI summaries

Individual articles arranged in magazine format

Time to catch up

Under 10 minutes

Varies — designed for browsing, not rushing

Best for

People who want the fastest path to being informed

People who enjoy the reading experience itself

Community signal

Built into every story — what people are saying

Not a core feature

Speed vs experience

Flipboard is for when you want to enjoy reading tech news. Trace is for when you need to know what happened so you can get back to building. Both are valid — they serve different moments and different personalities.

When Flipboard wins

If you read tech news as a leisure activity — something you enjoy doing over coffee on a Sunday — Flipboard's magazine format is genuinely delightful. For the weekday 'what happened since yesterday' question, Trace is faster.

If you want the workflow, not just the idea

These public pages explain the category. The actual value of Trace is still inside the product: daily topic grouping, faster catch-up, and a cleaner reading habit.

Start with Trace →

FAQ

Is Trace just a text-only Flipboard?

No. Flipboard shows you articles. Trace groups and summarizes stories — it's a different product category. Trace is a briefing tool; Flipboard is a reading experience.

Does Trace have any visual elements?

Trace is text-first and optimized for speed. The focus is on summary quality, key points, and timelines — not visual layout.

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