What does Trace include?

Trace gives you trending topics grouped from many sources, each with an AI summary, key points, and a timeline.

How much does Trace cost?

Trace starts with a free trial, then monthly pricing applies based on your region (for example, ₹19/month in India and $4.99/month in the US). You can cancel anytime from your profile.

How does personalization work?

You choose the topics you care about. Trace uses those inputs to prioritize and summarize the stories in your daily feed.

'Silent killers': How AI start-ups are trying to solve one of the retail industry's biggest problems

AI start-ups tackle retail's costly returns issue.

AI start-ups are increasingly addressing the retail industry's significant returns problem by offering virtual try-on technologies that allow customers to visualize clothing fit and style before purchasing. This innovation comes as online returns have surged, with the U.S. National Retail Federation reporting that 19.3% of online sales were returned in 2025, leading to substantial financial losses for retailers. Companies like Catches and ASOS are at the forefront of this shift, aiming to improve profitability through enhanced customer experiences and reduced return rates.

Key Takeaways

1.
Online returns accounted for 19.3% of sales in 2025, totaling $849.9 billion.
2.
Catches' platform projects a 10% increase in conversions for brands using its virtual try-on technology.
3.
ASOS reported a 160 basis point reduction in its returns rate through virtual try-ons.

Get your personalized feed

Trace groups the biggest stories, videos, and discussions into one feed so you can stay current without scanning ten tabs.

Try Trace free