YouTube Raises Premium Subscription Prices Amid Ad Issues
2 sources·2 updates
YouTube has announced a price increase for its Premium subscription, raising the monthly fee to $15.99 for individuals and $26.99 for family plans, effective June 7, 2026. This change comes as users report encountering 90-second unskippable ads, which YouTube claims are due to a bug rather than a planned feature. Additionally, the Premium Lite subscription will now cost $8.99 per month, up from $7.99.
Key Points
The price increase marks the first adjustment since 2023.
YouTube is currently rolling out a fix for the bug causing the misleading ad timers.
Timeline
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