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OpenAI Shuts Down Sora Video App

9 sources·11 updates

OpenAI has officially discontinued its social video app, Sora, just six months after its launch due to a significant decline in user engagement and downloads. Initially peaking at 3.3 million downloads in November 2025, Sora's user base plummeted to 1.1 million by February 2026, prompting OpenAI to pivot towards more profitable enterprise ventures, including a new super app integrating its AI technologies.

Key Points

The closure of Sora also results in the termination of a $1 billion partnership with Disney, which included character licensing.

Sora generated approximately $2.1 million in revenue from in-app purchases during its short lifespan.

OpenAI has raised $10 billion in new investments to focus on high-productivity use cases in enterprise applications.

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OpenAI Shuts Down Sora Video App | Trace

OpenAI Shuts Down Sora Video App

Key Points

Timeline

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