Netflix Updates Mobile App with Vertical Video Feed
3 sources·3 updates
Netflix is set to launch a redesigned mobile app featuring a vertical video feed by the end of April 2026, aiming to enhance user engagement and adapt to changing viewing habits. The update follows Netflix's recent acquisition of Interpositive, an AI company founded by Ben Affleck, to bolster its content creation capabilities.
Key Points
Netflix expects to generate $3 billion in ad revenue this year.
The company's revenue rose 16.2% year-over-year to $12.25 billion in Q1 2026.
Co-CEO Greg Peters emphasized the need to revamp the mobile UI to adapt to changing user habits.
Timeline
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