Google Debunks Myths About AI Search Optimization
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This topic is included in the Trace archive for Saturday, May 16, 2026.
Google has clarified that traditional Search Engine Optimization (SEO) techniques are sufficient for optimizing visibility in AI search features. The company dismissed the concepts of Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) as unnecessary, emphasizing the importance of high-quality, original content.
Key Points
Google asserts that existing SEO practices are adequate for AI Overviews and AI Mode.
The company highlights that its AI systems rely on the same ranking mechanisms as traditional Google Search.
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