How Netflix made us fall in love with K-dramas
1 sources·1 updates
Netflix's K-drama offerings have surged in popularity, with shows like Bloodhounds leading the charge. The series recently became the most-watched non-English TV show on the platform, attracting 7.4 million views in just one week. This trend reflects a broader embrace of Korean storytelling, as Netflix subscribers streamed over 51 billion hours of Korean content from 2023 to 2025, prompting the company to invest heavily in this genre.
Key Points
Netflix's K-drama viewership exceeded 51 billion hours from 2023 to 2025.
Bloodhounds became the most-watched non-English TV show, attracting 7.4 million views last week.
Netflix plans to invest $2.5 billion in Korean content by 2023.
Timeline
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