Amazon brings Alexa+ to the UK
Amazon has launched its AI-powered assistant, Alexa+, in the UK, making it the first country outside North America to receive the service. Users can participate in a free early access program by purchasing the new Amazon Echo, with plans to extend access to hundreds of thousands of customers soon. After the program, Prime subscribers will enjoy Alexa+ at no extra cost, while non-Prime users will need to pay £19.99 monthly. The assistant has been tailored for UK users, incorporating local phrases and context through efforts from Amazon's Tech Hub in Cambridge.
Key Points
Users in the UK can access Alexa+ for free through an early access program.
After the program, Prime subscribers will use Alexa+ for free, while non-Prime users will pay £19.99 per month.
Alexa+ is designed to understand British context and phrases, thanks to local customization efforts.
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