CNBC Top News·2 min read

One year after Trump’s sovereignty threats, Canadians keep ‘elbows up’

Canadians push back against U.S. influence.

Canadians are rallying against U.S. tariffs and sovereignty threats, with 54% avoiding American goods. The 'Elbows Up' movement symbolizes their resistance, as many cancel trips to the U.S. and prioritize Canadian products.

This shift reflects a significant change in Canadian consumer behavior, with over 60% avoiding U.S. alcohol and produce. The economic implications are profound, as Canadians redefine their relationship with the U.S. amid rising tensions.

Looking ahead, Canadians are closely monitoring the renegotiated CUSMA trade agreement and the upcoming U.S. midterm elections. Many believe the damage is done, signaling a potential long-term shift in trade dynamics.

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One year after Trump’s sovereignty threats, Canadians keep ‘elbows up’ | Trace