TechCrunch·1 min read
EXCLUSIVE: Luma launches creative AI agents powered by its new ‘Unified Intelligence’ models
Luma unveils AI agents for creative work

Luma has launched Luma Agents, AI-driven tools for creative tasks across text, image, video, and audio. Powered by their Unified Intelligence models, these agents streamline workflows for ad agencies and enterprises, enhancing productivity and creativity.
This innovation transforms how businesses operate. With Luma Agents, users can generate diverse content variations without constant prompting, saving time and resources. The potential to cut a $15 million ad campaign to under $20,000 in just 40 hours showcases their impact.
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