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9to5Mac·2 min read

Apple highlights the seven new products available today

Apple launches seven new products including MacBook Neo.

Apple has introduced seven new products available for purchase today, with the MacBook Neo taking center stage as the most affordable laptop in the company's history at $599. This model features Apple silicon, a fanless design, and up to 16 hours of battery life, while the iPhone 17e offers enhanced performance and storage options at the same price point. Other notable releases include upgraded MacBook Air and Pro models, as well as new iPad Air and Studio Display products.

Key Takeaways

1.
The MacBook Neo starts at $599, making it Apple's most affordable laptop ever.
2.
The iPhone 17e features a 48MP camera and starts at $599 with 256GB of storage.
3.
The new MacBook Pro models offer up to 8x AI performance compared to M1 models.

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Apple highlights the seven new products available today | Trace