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Bloomberg Technology·2 min read

Canva Leans Into AI to Defend Its $42 Billion Empire

Canva introduces AI tools to enhance user experience.

Canva has unveiled its AI 2.0 tools, allowing users to create visuals by describing their needs in conversational language, marking a significant shift in user interaction. Co-founders Melanie Perkins and Cliff Obrecht highlighted this initiative during a recent event, aiming to position Canva as a leader in AI disruption rather than a victim of it, as the company seeks to safeguard its $42 billion valuation in a rapidly changing tech environment.

Key Takeaways

1.
Canva's new AI tools allow users to create designs using conversational prompts.
2.
The platform has 265 million monthly users who can now generate visuals more intuitively.
3.
This transformation aims to secure Canva's $42 billion valuation amid AI disruption.

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Canva Leans Into AI to Defend Its $42 Billion Empire | Trace