Disney+ is launching vertical video today, here’s how it works
Disney+ introduces vertical video feature for mobile users
Disney+ has officially launched its vertical video feature, 'Verts', for subscribers in the US, with plans for a global rollout. Users can now access a vertical video feed by tapping the new Verts icon, allowing them to swipe through scenes from movies and shows, add content to their Watchlist, and start playback seamlessly. This initiative aims to enhance user engagement and modernize content discovery on mobile devices.
Key Takeaways
- 1.
The new 'Verts' feature allows users to swipe through vertical video content.
- 2.
Disney plans to expand vertical video beyond content discovery to include personalized experiences.
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