Parade’s Cami Tellez announces new creator economy marketing platform, $4M in funding

Cami Tellez, founder of Parade, announces $4M in funding for her new influencer marketing platform, Devotion. This innovative tool aims to streamline brand partnerships and creator management, automating tedious tasks for brands.

Devotion addresses the challenges brands face in the evolving creator economy. Tellez highlights that creators account for only 2% of ad spend, emphasizing the need for scalable solutions to unlock their potential.

With plans to enhance AI capabilities, Devotion is set to transform how brands engage with influencers. Tellez believes this will democratize influence, allowing brands to connect with a wider range of creators.