WIRED Business·2 min read

Allbirds Is Pivoting to AI Compute. Sure, Why Not

Allbirds pivots from footwear to AI infrastructure.

Allbirds, once celebrated for its sustainable footwear, is pivoting to AI compute infrastructure, rebranding itself as NewBird AI. Following a significant sale of its intellectual property for $39 million, the company plans to invest a $50 million cash infusion into developing GPU resources to meet the surging demand for AI processing power. This dramatic shift, which has already resulted in a 400 percent stock increase, reflects a broader trend of startups transitioning from traditional products to tech-driven services.

Key Takeaways

  • 1.

    Allbirds sold its intellectual property for $39 million to American Exchange Group.

  • 2.

    The company's stock surged 400 percent following the pivot announcement.

  • 3.

    NewBird AI aims to address the growing demand for AI compute resources.

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