The Verge·3 min read

Why OpenAI killed Sora

OpenAI discontinues Sora amid competition and financial pressures.

OpenAI has abruptly discontinued its video-generation app Sora, citing excessive computational demands and stiff competition from rivals like Google and Anthropic. The decision follows a significant drop in user downloads and a need to refocus on profitability, leading to the cancellation of a $1 billion partnership with Disney and plans to integrate Sora's capabilities into ChatGPT.

Key Takeaways

  • 1.

    Sora's downloads plummeted from 6.1 million in November to just 1.1 million in March.

  • 2.

    OpenAI has raised an additional $10 billion from investors, totaling over $120 billion in funding.

  • 3.

    The cancellation of Sora also includes a reversal of a $1 billion deal with Disney.

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Why OpenAI killed Sora | Trace