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9to5Mac·2 min read

Tim Cook says the Mac just set a new launch record for Apple

Apple's new Macs achieve record launch among first-time buyers

Apple's recent launch of three new Mac models, including the MacBook Neo, has set a record for first-time buyers, according to CEO Tim Cook. The MacBook Neo, priced at $599, is particularly aimed at converting PC and Chromebook users, contributing significantly to this achievement as Apple refreshes its entire laptop lineup.

Key Takeaways

1.
The new MacBook Neo starts at $599, targeting PC and Chromebook users.
2.
Tim Cook announced a record launch week for Macs among first-time buyers.

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Tim Cook says the Mac just set a new launch record for Apple | Trace