Amazon raising price of Prime Video’s ad-free add-on that no one wants to pay for in the first place
Amazon Prime Video's ad-free add-on price increases significantly.
Amazon is increasing the price of its Prime Video ad-free add-on from $2.99 to $4.99 per month, effective April 10, 2026. This change comes as the service is rebranded to Prime Video Ultra, which introduces new features such as enhanced video quality and more concurrent streams, despite many subscribers being reluctant to pay for the add-on in the first place.
Key Takeaways
- 1.
Starting April 10, 2026, the ad-free add-on will cost $4.99/month, up from $2.99.
- 2.
The new subscription, named Prime Video Ultra, includes enhanced features like 4K UHD video and 5 concurrent streams.
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