Apple’s AirPods Max 2 Blurs the Lines Between Marketing and Innovation
Apple's AirPods Max 2 redefine innovation and marketing boundaries.

Apple's latest release, the AirPods Max 2, showcases a growing trend where marketing strategies increasingly overlap with genuine innovation. This shift is evident as the company also faces dwindling inventory of its HomePods and Apple TVs, alongside a notable price increase for external storage at retail locations. Additionally, the recent exit of Apple's home hardware chief to Oura signals potential changes in leadership and direction for Apple's home product line.
Key Takeaways
- 1.
Apple retail stores have increased prices for external storage options.
- 2.
Inventory of HomePods and Apple TVs is running low again.
- 3.
Apple's home hardware chief has left the company for Oura.
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