The Verge·2 min read

Allbirds announced a switch from shoes to AI and its stock jumped 600 percent

Allbirds pivots from footwear to AI services.

Allbirds, famous for its Wool Runner shoes, has announced a significant shift from footwear to artificial intelligence services, launching NewBird AI as a GPU-as-a-Service provider. Following this announcement, the company's stock skyrocketed by 721%, reflecting investor enthusiasm for its new direction. This pivot comes after a challenging period for Allbirds, marked by a nearly 50% decline in sales from 2022 to 2025, prompting the need for a strategic overhaul.

Key Takeaways

  • 1.

    Allbirds' stock price surged 721% after announcing its shift to AI services.

  • 2.

    The company plans to raise $50 million to establish NewBird AI as a GPU-as-a-Service provider.

  • 3.

    Allbirds' sales dropped nearly 50% from 2022 to 2025 before this pivot.

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