Paid streaming for cheapskates is having a moment
Roku's Howdy service targets budget-conscious streamers.
Roku's Howdy service is gaining momentum as it offers budget-conscious consumers ad-free streaming for just $2.99 a month, amidst rising prices from competitors like Amazon Prime Video and Netflix. With over 10,000 hours of content, Howdy is not directly competing with premium services but is expanding its catalog through partnerships with major studios, aiming to reach a wider audience by launching on third-party devices and in international markets.
Key Takeaways
- 1.
Roku's Howdy service offers over 10,000 hours of ad-free content for $2.99 a month.
- 2.
The service is expanding its catalog through new deals with Sony Pictures and Disney.
- 3.
Roku plans to bring Howdy to third-party devices and international markets this year.
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