9to5Mac·1 min read
Apple launches new ‘Hello Apple’ Instagram account
Apple expands its Instagram presence with a new account.

Apple has officially launched a new Instagram account, @helloapple, to expand its social media reach beyond its existing @apple account, which boasts 36.2 million followers. The new account features six initial posts, including a mix of promotional content and engaging visuals, suggesting a strategy aimed at a younger, Gen Z audience.
Key Takeaways
- 1.
The new @helloapple account currently has six posts and aims to share fun, Gen Z-focused content.
- 2.
Apple's existing @apple account has 36.2 million followers, showcasing the company's significant social media presence.
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