Google Search referrals to the web have plummeted, AI links are ‘less than 1%’ of traffic
Google Search referrals to publishers have drastically declined.
Recent data reveals a significant decline in Google Search referrals to publishers, with small publishers experiencing a staggering 60% drop in traffic over the past year. Medium and large publishers have also seen declines of 47% and 22%, respectively. Additionally, traffic from Google Discover has decreased by 15%, highlighting a broader trend of diminishing referral traffic across the web.
Key Takeaways
- 1.
Referral traffic from Google to small publishers has fallen by 60%.
- 2.
Traffic from Google Discover has decreased by 15% over the past year.
- 3.
AI chatbots account for less than 1% of all publisher page view referrals.
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