OpenAI sending Sora to the dustbin makes sense: 2 charts to know
OpenAI shuts down Sora social video app.
OpenAI has announced the shutdown of Sora, its social video app that launched in September 2025, following disappointing user engagement and download trends. Initially partnered with Disney to create AI-generated videos featuring iconic characters, Sora struggled to attract and retain users, leading OpenAI to refocus its efforts on more lucrative projects amid a backdrop of significant fundraising success.
Key Takeaways
- 1.
Sora's monthly active users peaked in December 2025 but declined in 2026.
- 2.
OpenAI's partnership with Disney for Sora is now terminated.
- 3.
OpenAI is shifting focus to more profitable ventures, raising $10 billion in new investments.
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