Ars Technica·2 min read

No F-150 in France? US automakers complain the EU blocks big trucks.

US automakers face EU regulations on full-size pickups.

US automakers are expressing frustration over new EU vehicle regulations that threaten to block the import of full-size pickups such as the Ford F-150. These changes, part of a broader trade negotiation, could hinder exports and contradict commitments made in the US-EU trade deal, according to US officials.

Key Takeaways

  • 1.

    In 2023, only 7,000 pickups were sold in the EU, highlighting low demand.

  • 2.

    The EU's new Individual Vehicle Approval rules could block US truck imports.

  • 3.

    US ambassador Andrew Puzder argues that EU barriers contradict trade deal commitments.

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No F-150 in France? US automakers complain the EU blocks big trucks. | Trace