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Shopify is preparing for AI shopping agents to change everything, exec says

Shopify embraces AI for enhanced shopping experiences.

Shopify is gearing up for a major shift in e-commerce with the introduction of agentic shopping, according to president Harley Finkelstein. Speaking at the Upfront Summit, he noted that only 18% of retail purchases in the U.S. are made online and emphasized the potential of AI-driven personal shopping agents to enhance consumer experiences and improve product discovery for merchants. The company is also developing an AI assistant called Sidekick to support merchants in managing their offerings more effectively.

Key Takeaways

1.
Shopify's president, Harley Finkelstein, emphasizes that only 18% of retail purchases in the U.S. are online.
2.
The company is developing an AI assistant called Sidekick to support merchants.
3.
Agentic shopping aims to improve product discovery for merchants on Shopify.

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