One in four quotes in AI chatbot responses comes from journalism, Muckrack study finds
AI chatbots increasingly rely on journalistic sources for quotes.

A recent study by Muckrack reveals that 25% of quotes generated by AI chatbots are sourced from journalism, highlighting the significant role of media in AI responses. The analysis, which examined 15 million quotes from platforms like Gemini, Perplexity, Claude, and ChatGPT, identified former Business Insider chief Henry Blodget as the most cited journalist globally, with Reuters leading among publications. This finding underscores the influence of journalistic content in shaping AI-generated information.
Key Takeaways
- 1.
The study analyzed 15 million quotes from AI responses across multiple platforms.
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Former Business Insider chief Henry Blodget is the most cited journalist globally.
- 3.
Among publications, Reuters is the most frequently cited source worldwide.
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