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Trustpilot partners with AI companies as traditional search declines

Trustpilot partners with AI firms amid search evolution.

Trustpilot is actively seeking partnerships with large eCommerce platforms as the shift towards AI-driven shopping accelerates. CEO Adrian Blair emphasized the importance of comprehensive datasets for AI agents, which Trustpilot possesses, and anticipates that its operating margin will reach 30% by 2030, partly due to the integration of its content with large language models. The company has already seen a dramatic increase in traffic from AI-based search, reflecting the changing landscape of consumer research and purchasing.

Key Takeaways

1.
Trustpilot's operating margin is projected to reach 30% by 2030.
2.
AI-driven search click-throughs increased by 1,490% over the past year.
3.
Trustpilot ranked as the fifth most cited domain in ChatGPT in January 2026.

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