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Yahoo Finance Tech·1 min read

UBS Maintains a Hold Rating on Apple (AAPL) As Shipmments Drop in China

Apple's iPhone shipments decline sharply in China.

UBS has maintained a Hold rating on Apple Inc. (NASDAQ:AAPL) with a price target of $280, as the company faces a significant decline in iPhone shipments in China. Shipments fell by 37% year-over-year in January 2026, marking the lowest January figures for Apple since 2019, and reflecting a broader 16% drop in overall smartphone shipments in the region.

Key Takeaways

1.
iPhone shipments in China fell 37% year-over-year in January 2026.
2.
Apple's market share in China dropped to 11% from 14% a year ago.
3.
This marks the lowest January shipments for Apple since 2019.

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UBS Maintains a Hold Rating on Apple (AAPL) As Shipmments Drop in China | Trace