Roku’s $3 Howdy subscription service launches on Prime Video
Roku's Howdy streaming service expands to Prime Video.
Roku has announced the launch of its $3 ad-free streaming service, Howdy, on Amazon's Prime Video, marking its first expansion beyond the Roku platform. Launched in August 2025, Howdy offers nearly 10,000 hours of content from major studios like Lionsgate and Disney, aiming to complement existing premium services. Subscribers can access Howdy through their Amazon Prime membership or a standalone Prime Video subscription.
Key Takeaways
- 1.
Howdy is priced at $3 per month and offers ad-free streaming.
- 2.
The service features nearly 10,000 hours of content from major studios.
- 3.
Subscribers need an Amazon Prime membership to access Howdy on Prime Video.
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