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The Verge·3 min read

AI was everywhere at gaming’s big developer conference — except the games

Developers at GDC largely reject AI in gaming.

At the GDC Festival of Gaming, AI technologies were prominently showcased, yet developers largely rejected their use in game creation. Despite vendors promoting AI tools for tasks like NPC generation, nearly all developers I spoke with emphasized the importance of human creativity in their projects, with many stating that AI detracts from the personal touch that defines their games.

Key Takeaways

1.
52% of developers believe generative AI negatively impacts the game industry, up from 30% in 2025.
2.
Indie publishers like Panic and Finji refuse to accept AI-generated games.
3.
Many developers argue that AI detracts from the human craft essential to game development.

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