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Amazon expands a program that lets customers shop from other retailers’ sites

Amazon enhances shopping options with third-party retailers.

Amazon is expanding its Shop Direct program, allowing U.S. customers to discover and purchase products from third-party retailers not available on its platform. The company has introduced support for third-party product feeds from providers like Feedonomics, Salsify, and CedCommerce, enabling real-time access to merchant inventory. Additionally, Amazon's AI shopping assistant, Rufus, can now facilitate purchases on these external sites, enhancing user experience and potentially increasing sales for participating brands.

Key Takeaways

1.
Amazon now supports third-party product feeds from Feedonomics, Salsify, and CedCommerce.
2.
The Buy for Me feature allows AI to complete purchases on third-party sites.

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