Starbucks launches beta app in ChatGPT to fuel new drink discovery
Starbucks introduces drink discovery via ChatGPT app.
Starbucks has launched a beta app within ChatGPT aimed at helping customers discover new drink options. By enabling the Starbucks app through ChatGPT's directory and using prompts like '@Starbucks', users can explore drink suggestions tailored to their preferences. This move is part of Starbucks' broader strategy to entice U.S. customers back to its cafes, following a period of declining traffic, and aligns with their ongoing efforts to enhance customer engagement through digital platforms.
Key Takeaways
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Customers can use the beta app to discover drinks by entering prompts with '@Starbucks'.
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The app is part of Starbucks' strategy to attract U.S. customers back to cafes.
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Starbucks reported rising customer transactions in its fiscal first quarter after two years of declines.
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