X ads ‘Paid Partnership’ labels for creators so they can ditch the hashtags

Social network X has launched a new 'Paid Partnership' label for creators to mark their posts as ads. This feature aims to enhance transparency and authenticity, allowing followers to distinguish between genuine recommendations and paid promotions.

With this update, creators can comply with federal regulations without cluttering their posts with hashtags like #ad. This move could boost trust in content on X, addressing concerns about undisclosed promotions that undermine platform integrity.