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Yahoo Finance Tech·2 min read

Shopify (SHOP) Adds Another AI Integration Successfully

Shopify integrates AI for direct product sales via ChatGPT.

Shopify Inc. has introduced a new feature that allows merchants to sell products directly through ChatGPT via its Agentic Storefront. This integration provides seamless access to major AI channels, including Microsoft Copilot and Google Search, enabling hundreds of millions of ChatGPT users to discover and purchase products without leaving the chat. Merchants maintain control as the 'merchant of record', ensuring ownership of customer data and facilitating long-term growth in online retail.

Key Takeaways

1.
Merchants can now sell directly through ChatGPT using Shopify's Agentic Storefront.
2.
Shopify's new feature connects to major AI channels like Microsoft Copilot and Google Search.
3.
Terry Tillman from Truist Financial reaffirmed a Buy rating with a price target of $150.

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