The Verge·3 min read
How MLB can make baseball relevant on a fast-changing internet
MLB embraces social media to revitalize baseball.
MLB is partnering with TikTok to boost engagement, allowing creators access to archives for fan-driven content. The 2025 World Series saw record viewership, with 3% of Bluesky posts about baseball during Game 7.
Baseball's traditional viewership is declining, but social media strategies are gaining traction. MLB aims to connect with younger fans through viral content and themed events, making the sport more relevant in today's culture.
Get your personalized feed
Trace groups the biggest stories, videos, and discussions into one feed so you can stay current without scanning ten tabs.
Try Trace free