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9to5Mac·2 min read

Apple faces supply chain problem as MacBook Neo demand exceeds expectations

Apple's MacBook Neo faces supply chain challenges amid high demand.

Apple's MacBook Neo has become unexpectedly popular, leading to supply chain challenges as demand surpasses initial expectations. The company is running low on A18 Pro chips, which are repurposed from the iPhone 16 Pro, and is currently exploring options with suppliers to address this issue. Potential solutions include ramping up chip production or adjusting pricing strategies to protect profit margins.

Key Takeaways

1.
Apple initially planned to produce 6 million MacBook Neos but now faces higher demand.
2.
The MacBook Neo uses binned A18 Pro chips from the iPhone 16 Pro production.
3.
Apple may need to increase the price of the Neo or remove the $599 configuration.

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Apple faces supply chain problem as MacBook Neo demand exceeds expectations | Trace