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9to5Mac·2 min read

Amazon developing Fire Phone successor to take on iPhone with Alexa AI focus

Amazon revives smartphone ambitions with Alexa-focused device.

Amazon is reportedly working on a new smartphone, dubbed 'Transformer', aimed at competing with the iPhone by leveraging its voice assistant, Alexa. This effort marks a significant shift from the company's failed Fire Phone launch in 2014, focusing instead on creating a device that enhances user interaction with Amazon services throughout the day.

Key Takeaways

1.
The new smartphone project, internally called 'Transformer', aims to integrate Alexa as a core feature.
2.
Amazon's previous attempt, the Fire Phone, launched in 2014, failed to gain traction in the market.
3.
The new device is designed to enhance user experience with Amazon services like Prime Video and music.

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Amazon developing Fire Phone successor to take on iPhone with Alexa AI focus | Trace