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The Verge·2 min read

Hasbro’s CEO has an AI Peppa Pig help design toys

Hasbro's CEO leverages AI for toy design.

Hasbro's CEO Chris Cocks revealed that the company is utilizing an AI version of Peppa Pig to assist in toy design, reflecting a broader industry trend towards creating products for adults. This shift comes as fewer children are being born, prompting Hasbro to cater to an older demographic with more disposable income, while also expanding its digital gaming offerings with new titles like Exodus.

Key Takeaways

1.
Hasbro is shifting focus towards adult-oriented toys due to declining birth rates.
2.
The company is expanding its digital gaming portfolio with original titles like Exodus.

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