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Netflix plans to add a vertical video feed, use AI for recommendations

Netflix introduces vertical video feed and AI enhancements.

Netflix is set to introduce a vertical video feed within its apps this month, resembling popular formats like TikTok, to help users discover video podcasts alongside its existing shows and movies. The company is also expanding its use of AI for content recommendations and creation, following the launch of a ChatGPT-powered search feature last year. Co-CEO Ted Sarandos noted that AI tools are expected to enhance the content creation process, providing artists with better resources to realize their visions.

Key Takeaways

1.
Netflix expects to generate $3 billion in ad revenue this year.
2.
The company acquired Interpositive, Ben Affleck's AI creation company, to enhance content creation.
3.
Netflix's revenue rose 16.2% year-over-year to $12.25 billion in Q1 2026.

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