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9to5Mac·2 min read

Sonos CEO explains why company killed Apple TV 4K competitor before launch

Sonos cancels competitor to Apple TV 4K due to resource constraints

Sonos has confirmed the cancellation of its Pinewood project, a set-top box that would have competed with the Apple TV 4K. CEO Tom Conrad explained that the decision stemmed from a lack of software resources necessary to develop the product effectively, despite having a release date planned. The anticipated price for the Pinewood box was between $200 and $400, reflecting the competitive nature of the streaming hardware market.

Key Takeaways

1.
Sonos CEO Tom Conrad confirmed the cancellation of the Pinewood set-top box project.
2.
The anticipated price for the Sonos streaming box was between $200 and $400.
3.
Sonos lacked sufficient software resources to effectively compete in the video streaming market.

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